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NIKE + ROBLOX: NIKELAND
DESIGN/STRATEGY
GAME DESIGN
| CONCEPT DEVELOPMENT | CHARACTER DESIGN | VISUAL IDENTITY | GRAPHICS + ASSET DESIGN |
The goal of this project was to bring Nike into the Metaverse… It was thrilling to work on this collaboration between Nike and Roblox. With an elite team of game designers across the world, we built an immense, interactive universe made to inspire play, sport, and creativity. NNIKELAND came to life through bright landscapes and dynamic character design, using cues from sports, nature, and future-forward technology. We also developed avatar abilities, accessories, traits, and interactions, allowing players to add dimension to their Roblox experience. The project hugely successsful with 9 million+ visits, and the experience has been featured in Hypebeast, The Wall Street Journal, NPR, and more.
SKYLIGHT COLLECTIVE
FALL 2021
FALL 2021
NIKE + ROBLOX:
NIKELAND
NIKELAND
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-07-29-at-8.28.39-AM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-08-14-at-4.04.02-PM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-08-14-at-3.46.33-PM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-08-14-at-3.46.20-PM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-08-14-at-3.45.50-PM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-07-28-at-6.55.07-PM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-07-28-at-7.53.02-PM.png)
![](https://emilymcalister.com/wp-content/uploads/2024/07/Screen-Shot-2022-07-28-at-6.54.46-PM.png)
DESIGN/STRATEGY
GAME DESIGN
| CONCEPT DEVELOPMENT | CHARACTER DESIGN | VISUAL IDENTITY | GRAPHICS + ASSET DESIGN |
The goal of this project was to bring Nike into the Metaverse… It was thrilling to work on this collaboration between Nike and Roblox. With an elite team of game designers across the world, we built an immense, interactive universe made to inspire play, sport, and creativity. NNIKELAND came to life through bright landscapes and dynamic character design, using cues from sports, nature, and future-forward technology. We also developed avatar abilities, accessories, traits, and interactions, allowing players to add dimension to their Roblox experience. The project hugely successsful with 9 million+ visits, and the experience has been featured in Hypebeast, The Wall Street Journal, NPR, and more.
SKYLIGHT COLLECTIVE
FALL 2021
FALL 2021