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MORTUUS
EQUUS
IlLUSTRATION
PAPER + PEN, DIGITAL
| CONCEPT | DESIGN | ILLUSTRATION

An Edinburgh-based leather craftsman with a knack for all things lounge-in-cheek came to me with a clear vision, a strong brand identity, and went by the name of ‘Deadhorse’. He wanted an illustrative logo that spoke to the heritage of his craft, a heritage which is central to his everyday working practices focused on neo-primitive and traditional construction techniques.

In addition to the hand-drawn logo, a primary and secondary word mark are part of the brand graphics kit. Secondary and tertiary marks are explored, joining an old photograph of Edinburgh to create key visuals.”

MORTUUS
EQUUS
IlLUSTRATOR
PAPER + PEN, DIGITAL
| CONCEPT | DESIGN | ILLUSTRATION |

An Edinburgh-based leather craftsman with a knack for all things lounge-in-cheek came to me with a clear vision, a strong brand identity, and went by the name of ‘Deadhorse’. He wanted an illustrative logo that spoke to the heritage of his craft, a heritage which is central to his everyday working practices focused on neo-primitive and traditional construction techniques.

In addition to the hand-drawn logo, a primary and secondary word mark are part of the brand graphics kit. Secondary and tertiary marks are explored, joining an old photograph of Edinburgh to create key visuals.”

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