JUMPMAN INVITATIONAL - Emily McAlister

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JUMPMAN INVITATIONAL

ART DIRECTION / DESIGN / STRATEGY

EVENT DESIGN

The goal was to elevate college basketball’s next generation of royalty. Our team lead the design for Jordan Brand’s inaugural ’22 and ’23 editions of Jumpman Invitational. For the annual NCAA event, teams from the Universities of Michigan, North Carolina, Oklahoma, and Florida face off in season gameplay aired on ESPN. Airing right before the winter holidays, the event reaches millions of viewers, including sold out audiences at the Charlotte Hornet’s Spectrum Center. Work included brand visual center, apparel+ graphics design, product design, photo art direction, on-site shoot direction and event execution, player experience, and court design. Custom tees for each team were made using composites of portraits taken by us on campus at the beginning of the year. Footage of these tees being recieved by athletes can be enjoyed here and here .

HOVERCRAFT STUDIO
FALL 2022, 2023

JUMPMAN INVITATIONAL

DESIGN/STRATEGY

BRAND ACTIVATION

Coachella was unlike any other event I’ve worked on to date. How to bring premium brand experiences to the everyday festival goer in unexpected ways was our ask. Five weeks was our time frame. A festival-wide scavenger hunt for prize tokens, a GIF booth, a pop-up fashion show, and 11,000 pairs of free shoes later, the job was a huge success. Ten brand ambassadors made the literal wheels turn, and the interactions meaningful, and a team of designers, producers, and everyone in between got their hands dirty (like, really dirty). On the last day, an 8 hour line of sweaty but stoked festival goers was our biggest measure of success.

HAPPYLUCKY
SPRING 2018