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JORDAN:
MOTION
MOTION
LEAD ART DIRECTION
FILM + DIGITAL
| CONCEPT | STYLING | LOCATION | DIRECTION | POST |
Video storytelling allowed us to tell authentic narratives about legends of the Jordan community. For Women’s History Month, we celebrated LA locals Sally Aguirre of Sally’s Shoes, shooting in her childhood home turned-bakery. We also featured Fairley Mccaskill, Atlantic Records VP and entertainment powerhouse.
Women were also central to the brand’s Banned Day campaign; Kayce Kirihara, Imani Ellis, Noelle Black, and DJ B4BYLEXIG1RL all brought their fearless attitude and renegade creativity.: Video links HERE
Women were also central to the brand’s Banned Day campaign; Kayce Kirihara, Imani Ellis, Noelle Black, and DJ B4BYLEXIG1RL all brought their fearless attitude and renegade creativity.: Video links HERE
JORDAN: MOTION
ASSOCIATE ART DIRECTION
PHOTO + VIDEO
| CONCEPT | STYLE | CASTING | SHOTLIST | POST |
For this beast of shoot, we tackled a season’s worth of shoes and apparel across more than half a dozen retailers, working on unique yet cohesive creative directions for each retailer. This wasn’t our first SuperShoot, but it was our first time concepting outside global brand guidelines, pushing the work compositionally. With the trefoil no longer needing to be front and center (and perfectly steamed), the images took on a new life, speaking more authentically to the Originals audience across social, ecomm, and retail spaces.