For this beast of shoot, we tackled a season’s worth of shoes and apparel across more than half a dozen retailers, working on unique yet cohesive creative directions for each retailer. This wasn’t our first SuperShoot, but it was our first time concepting outside global brand guidelines, pushing the work compositionally. With the trefoil no longer needing to be front and center (and perfectly steamed), the images took on a new life, speaking more authentically to the Originals audience across social, ecomm, and retail spaces.