An Edinburgh-based leather craftsman with a knack for all things lounge-in-cheek came to me with a clear vision, a strong brand identity, and went by the name of ‘Deadhorse’. He wanted an illustrative logo that spoke to the heritage of his craft, a heritage which is central to his everyday working practices focused on neo-primitive and traditional construction techniques.

In addition to the hand-drawn logo, a primary and secondary word mark are part of the brand graphics kit. Secondary and tertiary marks are explored, joining an old photograph of Edinburgh to create key visuals.”