CONTACT

JOHANNA
CREATIVE LEAD
BRAND/WEB DESIGN
| CONCEPT | BRAND DESIGN |
| UX/UI | COPY | ILLUSTRATION |
Striking a balance between bold and understated, Johanna is a personal project in concept development, brand identity, copywriting, and web design fundamentals. I set out initially to create a package design for a skincare brand, using botanicals as inspiration. What began as a study in type, shape, and color quickly evolved into a something much more involved (and researched). I used simple recurring visual language and matched it with a clean user interface, bringing it all to life in a functioning prototype that is aesthetically consistent throughout each touchpoint. Additional video here.
SPRING 2019

 

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JOHANNA
CREATIVE LEAD
BRAND/WEB DESIGN
| CONCEPT | BRAND DESIGN |
| UX/UI | COPY | ILLUSTRATION |

Striking a balance between bold and understated, Johanna is a personal project in concept development, brand identity, copywriting, and web design fundamentals. I set out initially to create a package design for a skincare brand, using botanicals as inspiration. What began as a study in type, shape, and color quickly evolved into a something much more involved (and researched). I used simple recurring visual language and matched it with a clean user interface, bringing
it all to life in a functioning prototype that is aesthetically consistent throughout each touchpoint.
SPRING 2019
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