Coachella was unlike any other event I’ve worked on to date. How to bring premium brand experiences to the everyday festival goer in unexpected ways was our ask. Five weeks was our time frame. A festival-wide scavenger hunt for prize tokens, a GIF booth, a pop-up fashion show, and 11,000 pairs of free shoes later, the job was a huge success. Ten brand ambassadors made the literal wheels turn, and the interactions meaningful, and a team of designers, producers, and everyone in between got their hands dirty (like, really dirty). On the last day, an 8 hour line of sweaty but stoked festival goers was our biggest measure of success. Additional video here.