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BARRE3
MEDIA
ASSETS
MEDIA
ASSETS
LEAD ART DIRECTION
PHOTO + VIDEO
| SET | STYLE | CASTING | ROS | SHOTLIST |
For this job, it was my task to show the dimensionality of both the barre3 workout, and the people who do it. Their home-workout option was the focus of this shoot, so the images had to feel both comfortable and inspiring. The goal was to capture strength, mindfulness, and joy; showing sweat and strength while staying true to the brands’ light and bright disposition. Stills and video were used for spring paid media.
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BARRE3
MEDIA
ASSETS
MEDIA
ASSETS
LEAD ART DIRECTION
PHOTO + VIDEO
| SET | STYLE | CASTING | ROS | SHOTLIST |
For this job, it was my task to show the dimensionality of both the
barre3 workout, and the people who do it. Their home-workout
option was the focus of this shoot, so the images had to feel both
comfortable and inspiring. The goal was to capture strength,
mindfulness, and joy; showing sweat and strength while staying true to the brands’ light and bright disposition. Stills and video were used for spring paid media.
barre3 workout, and the people who do it. Their home-workout
option was the focus of this shoot, so the images had to feel both
comfortable and inspiring. The goal was to capture strength,
mindfulness, and joy; showing sweat and strength while staying true to the brands’ light and bright disposition. Stills and video were used for spring paid media.