CONTACT
BARRE3
SPRING SALE
SENIOR DESIGNER
CAMPAIGN DIRECTION
DESIGN – ANIMATION
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IN-HOUSE
The campaign direction fo barre3’s annual spring sale was a major deviation from their usual MO. Instead of image-dominant graphics, I wanted bold type and color to do the work. By pushing the brand toolkit in fresh, unexplored ways, I was able to elevate b3’s aesthetic while creating impactful messaging.
ITERATIONS
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The campaign never went live as intended due to Covid-19. To the what I designed as an alternative, with more subdued style, color, and messaging. The remaining images and animations are further explorations from different phases in the design process.

Barre3

Spring Sale

January 2020, Barre3

SENIOR DESIGNER

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