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BARRE3
SPRING
SALE
SPRING
SALE
CREATIVE LEAD
CAMPAIGN DIRECTION
| CONCEPT | DESIGN | ANIMATION |
The campaign direction for barre3’s annual
spring sale was a major deviation from their
usual MO. Instead of image-dominant
graphics, I wanted bold type and color to do
the work. By pushing the brand toolkit in
fresh, unexplored ways, I was able to elevate
b3’s aesthetic while creating impactful
messaging. Adding a touch of text and graphic
animation gave the words new dimension.
spring sale was a major deviation from their
usual MO. Instead of image-dominant
graphics, I wanted bold type and color to do
the work. By pushing the brand toolkit in
fresh, unexplored ways, I was able to elevate
b3’s aesthetic while creating impactful
messaging. Adding a touch of text and graphic
animation gave the words new dimension.
IN-HOUSE
JANUARY 2O20
JANUARY 2O20
Slide
Slide
Slide
BARRE3
SPRING
SALE
SPRING
SALE
CREATIVE LEAD
CAMPAIGN DIRECTION
| CONCEPT | DESIGN | ANIMATION |
The campaign direction for barre3’s annual spring sale was a major deviation from their usual MO. Instead of image-dominant graphics, I wanted bold type and color to do the work. By pushing the brand toolkit in fresh, unexplored ways, I was able to elevate b3’s aesthetic while creating impactful messaging. Adding a touch of text and graphic animation gave the words new dimension.
IN-HOUSE
JANUARY 2O20
JANUARY 2O20