❮
ADIDAS
ORIGINALS
ARKYN
ORIGINALS
ARKYN
LEAD ART DIRECTION
PHOTO + VIDEO
| CONCEPT | STYLE | CASTING | SHOTLIST | POST |
Arkyn embodies the female creator; innovative, driven, in endless search of inspiration. Expressing both her creativity and her humanity was the goal. We took her out of presumed context (on stage, at a gallery show) and put her in her own space where she is most authentic. We elevated the vulnerable, sincere aspects of these women, adding dimensionality. To achieve that visually, sets became more elaborate, details more unfinished and possessions more eclectic, while styles and postures relaxed.
Slide

Slide


Slide

Slide


Slide

Slide

Slide


Slide

ADIDAS
ORIGINALS
ARKYN
ORIGINALS
ARKYN
LEAD ART DIRECTION
PHOTO + VIDEO
| CONCEPT | STYLE | CASTING | SHOTLIST | POST |
Arkyn embodies the female creator; innovative, driven, in endless search of inspiration. Expressing both her creativity and her humanity was the goal. We took her out of presumed context (on stage, at a gallery show) and put her in her own space where she is most authentic. We elevated the vulnerable, sincere aspects of
these women, adding dimensionality. To achieve that visually, sets became more elaborate, details more unfinished and possessions more eclectic, while styles and postures relaxed.
these women, adding dimensionality. To achieve that visually, sets became more elaborate, details more unfinished and possessions more eclectic, while styles and postures relaxed.